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Phone Makers Look for Android Alternative

The South Korea company will introduce certain devices that will run on Tizen, which is similar to the Linux operating system, just like Android is

The South Korea company will introduce certain devices that will run on Tizen, which is similar to the Linux operating system, just like Android is

January 4, 2013 – Later in 2013, Samsung Electronics, the South Korea-based electronics giant, is planning to launch a new line of smartphones that are not Android, Google’s mobile platform operating system that the company uses for the majority of its phones, but instead a new system. That could be a potentially huge problem for Google since Samsung sells more smartphones that are operated by Android than any other company worldwide.

Samsung’s decision represents another effort by manufacturers of hardware to replace Android as the software of choice in smartphones. That shift in displacing Android is a wish to have differentiation in the marketplace, its desire to own its own operating platform and concerns over liability.

In addition, depending upon how the system is received, it could help move the electronics giant beyond the two-way race between Google and Apple for control of the smartphone software market.

The South Korea company will introduce certain devices that will run on Tizen, which is similar to the Linux operating system, just like Android is. Tizen is a revisit to a former project between Nokia and Intel. In addition, Ubuntu, a vendor for Linux, has created an operating system for smartphones based on the same open platform.

Many hardware vendors expressed interest in locating completely different operating systems for their mobile handsets. Samsung, HTC and LG have all experimented or implemented other software options.

Since Android is owned by Google, it can do what it wants with it, without hardware vendors having any input. When the majority of companies use some variation of the Android, it is much harder to differentiate the products and to create innovations that top other competitors.

Having another alternative form of an operating system could also avoid litigations as both Microsoft and Apple have repeatedly sued the vendors that use Android alleging the search giant’s platform mimics their technology illegally.

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