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IDC: Tablet Market Increases by 50%

Tablet market increase by almost 50% year on year

November 05, 2012- IDC released its worldwide tablet shipment numbers that showed Apple dominating the market for tablets. Samsung has started to increase its percentage with fellow Android competitors and ASUS did well in part thanks to the launch of the Google Nexus 7 early in the year.

The share of the tablet market that Apple holds did fall from nearly 60% to 50.4%. However, the company saw growth of more than 26% in number of shipments from year to year.

Three companies Asus, Amazon and Samsung picked up the market share loss of Apple. The Google Nexus 7 manufactured by Asus helped tremendously, as they enjoyed a growth in their shipments of 253% over the past 12 months.

Samsung has now taken a clear second place position with more than 18.4% of the tablet market after they enjoyed a growth of 325% over last year. That is a tremendous increase for the South Korean electronics giant.

With the Note 10.1 as well as the Nexus 10 by Google, both being developed by Samsung, shipments are expected to continue in their upward cycle for the electronics giant. The iPad mini by Apple received overall good reviews and its lower price point will surely get more individuals into the growing tablet market. Numbers will be interesting for Apple at the end of the fourth quarter.

The overall tablet market saw an increase of 49.5% over last year, as more people are finding a place in their daily lives for the use of a tablet.

The Surface RT was recently launched by Microsoft, just a couple of weeks ago and new tablets with Windows 8 will be arriving in the market very soon. Their impact will be interesting in the market and will be seen when fourth quarter reports are released during January of 2013. Amazon also will launch new Kindle devices during the month, which are priced competitively with other tablets of similar quality.

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